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No matter how well-run, all organizations are vulnerable to unforeseen events...
E coli bacteria in the lettuce you receive from a long-time supplier… A volunteer who mistreats a client… A defective part… Handling the problem as it emerges requires quick thinking and sound judgment. Taking control of the crisis communications requires the same skills.
We believe that a good crisis communications management plan is the ounce of prevention that saves a pound (or many euros and dollars) of cure. No organization can anticipate every possible scenario, but every organization should have a plan for how it will manage its most likely vulnerabilities.
Donald Rumsfeld said it best when he observed that there are “known unknowns…but there are also unknown unknowns.” We can’t predict when an unforeseen event will escalate into a crisis. We can, however, be prepared to handle the unknowns when they emerge.
The Neuger Communications Group team works with clients to develop crisis communications management plans that will guide their response to a crisis situation in a clear and disciplined manner. We also support clients during a crisis situation, providing an impartial perspective and a seasoned voice. Whether responding to the media or preparing documents for regulatory agencies, our team provides experienced counsel at the moment it is most valuable.
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